What Is Amazon Marketing Stream?

Amazon Marketing Stream is a push-based data pipeline that delivers near real-time campaign performance data — including impressions, clicks, spend, and conversions — broken down by hour of day. Unlike standard Amazon reporting (which typically lags by 24–48 hours), Marketing Stream delivers data within minutes of each hour completing.

What’s Now Live in Your Dashboard

• Hourly Performance Charts — Visualize impressions, clicks, orders, and ACOS broken down by hour for any campaign or ad group over the past 30 days
• Intraday Budget Pacing — See how your daily budget is being consumed relative to historical conversion-rate curves
• Peak Hour Identification — Automatically surfaced insights showing your top 3 and bottom 3 converting hours per campaign
• Dayparting Rule Builder — Create bid adjustment rules triggered by hour of day and day of week

Powering AI Bidding and Dayparting Automation

This launch isn’t just about better reporting — it’s the data foundation for Instatrack Pro’s AI bidding engine. Our machine learning models now train on hourly conversion probability patterns specific to each campaign, enabling bid recommendations and automated adjustments grounded in your actual shopper behavior.

How to Enable the Integration

If you’re on a Growth or Enterprise plan, the Marketing Stream integration is available at no additional cost. Navigate to Settings → Data Connections → Amazon Marketing Stream and follow the authorization flow. Data will begin populating within 2–4 hours of connection.