Why We Built This

The Hourly Performance Dashboard has been the top feature request in our user survey for over a year. Amazon Marketing Stream made hourly data available to platforms like Instatrack Pro, but most advertisers had no easy way to visualize it or act on it. We built the Hourly Performance Dashboard to make that data immediately actionable.

What’s in the Dashboard

• 24-hour performance chart — Visualize any combination of impressions, clicks, orders, spend, ACOS, and CTR by hour for any date range up to 90 days
• Day-of-week overlay — Compare how performance varies by day of week
• Campaign and ad group filtering — Drill down to any campaign or ad group
• Peak hour annotation — Automatically highlighted peak conversion windows based on your last 30 days of data
• Dayparting rule builder integration — One-click creation of dayparting rules based on what the dashboard reveals

How to Access It

The Hourly Performance Dashboard is available to all Growth and Enterprise plan subscribers today. Navigate to Analytics → Hourly Performance in your Instatrack Pro dashboard.

What’s Coming Next

In Q2 2026, we’ll be shipping anomaly detection that automatically flags hours or days where your performance deviates significantly from your historical pattern — with suggested actions rather than just alerts.